Google Fooling TECHNIQUES

1. Max Out Link Units. Link units are a wildly underused AdSense option; placing up to three of these on a page should give you a quick, meaningful boost. For sample implementations of link units, check out these example pages.
2. Pay Attention to Link Units. This point is worth reiterating. While many publishers focus primarily on traditional ad units, link units have the potential to out-earn leaderboards and rectangles.
3. Set up a Custom Search Engine. This is another way to get more AdSense units on your site; custom search engines will generally see very high RPMs (though traffic is relatively light).
4. Enable Placement Targeting. This allows advertisers to include your website in their campaign, either by name or by targeting an interest group. Placement targeting should be enabled by default, but if you’re using DFP you may need to take a few additional steps.
5. Set up Custom Channels. Setting up custom channels will allow you to get better insights into what’s working and what isn’t, and will make testing down the road easier. It’s pretty easy to get these up and running, and worth making the up front investment to do so.
6. Allow Text & Images. One of the primary choices within AdSense involves either restricting an ad unit to “image only” or allowing both text and image ads. Permitting text ads to show gives AdSense a deeper pool of ads, and will almost certainly increase your click rate and earnings.
7. Use Standard Units. While AdSense lets partners choose from more than a dozen ad units, there are a few units that are more common with advertisers. Using these common ad sizes–300×250, 728×90, and 160×600–will give AdSense a deeper pool of advertisers from which to choose.

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